Well, ladies and bride-to-be out there, I know you’ll agree with if I say that one of the most time consuming part of your wedding planning and preparation includes choosing your wedding dress. Will you go for something sleek and simple?A traditional long flowing gown or a princess type ball gown?
Wait! Don’t forget your veil! How long would you like it to be? The trim style? Will it be beaded? Glittery? Or Embroidered? As a DIY Bride, choosing your gown and veil will surely be difficult. But luckily, Anomalie is here to save gorgeous brides out there!
“Here at Anomalie, we value what the modern-day bride is interested in which is affordability and customization. Through a new process, we are able to provide our customers exactly what they are wanting in terms of their veil needs at an unbeatable price through our new veil product launch. ”–Leslie Voorhees, CEO of Anomalie
Utilizing their resources and abilities to provide luxury veils at a fraction of the cost of their competitors, Anomalie is slashing boutique overhead and designer markups to deliver handcrafted veils in a smarter way.
With the new collection, Anomalie is catering to the style of all brides, offering veils with the choice of six different trims, including beading, lace, and a raw edge, 3 different lengths (fingertip, court, and cathedral), and the option to add blusher to the style.
The veil collection offers six unique trim options:
Oopsie Daisy, inspired by Meghan Markle showcases modern and bold florals with a delicate edge.
Vintage Vines, that incorporates guipure cotton lace for the classic boho bride.
Royal Treatment, offers a wide chantilly trim.
Simply Scalloped, has scalloped lace edge overlaid with a delicate floral pattern.
Hint of Sparkle, is a 1/2″ beaded trim with a glittery combination of hand-sewn sequins, pearls, an beads.
Tulle Have and to Hold which is a classic tulle veil with a raw cut edge.
Anomalie is the fastest-growing direct-to-consumer custom wedding dress company. Their mission is to bring more value to the wedding dress shopping experience for any body type and wedding style at an affordable price point, starting at $1,000. Anomalie arrived on the wedding scene in 2016 and within in the last year, eight percent of US brides have contact Anomalie about creating a wedding dress. Anomalie caters to the ‘Smart Savvy Bride’ who can’t find the perfect dress.
The company was founded by Leslie Voorhees and Calley Means , two Harvard Business School classmates. While in the midst of planning their own wedding, Leslie became disheartened with the entire wedding dress shopping experience from the lack of options to the insane designer markups, she knew there had to be a better solution. When she couldn’t find one, she created her own and Anomalie was born. With a team consisting of former executives from David’s Bridal, Vera Wang, Stitch Fix, Airbnb, Google and Apple, Anomalie’s new line has been funded by the early backers or Warby Parker, Stitch Fix, Allbirds and Glossier.