RTR solves age-old wedding challenge ensuring women never have to buy another dress they won’t wear again!
New York, NY (February 20, 2018) — Rent the Runway announced today that it is doubling down on its eight years of deep experience and data dressing women for weddings with the launch of RTR Wedding Concierge, a new service making dressing for the full range of wedding events — from the engagement party, to bridal shower, to the big day — easier for the bride, her wedding party and her guests.
Since its founding in 2009, Rent the Runway has been the sustainable, cost-efficient go-to for women who don’t want to buy another formal dress they won’t wear again. A quarter of new customers are using RTR for wedding events and starting today, the company is formalizing this relationship with a brand new program that includes a full-service concierge, at-home try-on, personal styling, access to an unmatched range of styles and accessories, and more. With 75% of new users referred by a friend, Rent the Runway is now allowing brides to register their weddings with RTR to give guests access a 20% off discount code.
“Women rely on Rent the Runway during the most important moments in their lives, so it’s a natural step for us to offer a highly-personalized, full-service experience to make dressing for a wedding easier and more fun,” said Jennifer Hyman, Rent the Runway Co-Founder and CEO. “We have unprecedented data on wedding attire and trends and are thrilled to leverage what we’ve learned directly from our 8 million+ users to provide this enhanced experience.”
The RTR wedding program features:
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Special Discount for Wedding Guests
Every couple that registers their wedding will receive a custom code for all wedding guests to receive 20% off. Plus the bride will receive a complimentary month of RTR Unlimited when 15+ guests use her promo code.
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Dream Closet
Access to thousands of designer dresses and accessories from the best names in the business including Badgley Mischka, DVF, Jill Jill Stuart, Kate Spade, Marchesa Notte, ML Monique Lhuillier, Nicole Miller, Trina Turk and more.
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At Home Fittings
For the first time ever, RTR is offering the bride and her wedding party exclusive at-home try-on to ensure the perfect fit before big wedding events.
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Wedding Concierge
A dedicated member of the concierge team will help the bride with all logistics, from fittings to shipping, so she can focus on the fun.
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Personal Styling
Access to personal stylists for the full range of wedding events. Our wedding trend experts will curate on-trend and complementary bridesmaids styles for the wedding party since many brides are favoring non-matching looks, and make sure that each person is beautifully styled.
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Partner Perks
For any couple that registers their wedding with RTR, a welcome package includes exclusive perks from RTR’s favorite wedding brands including Minted, Black Tux, Oasis, and Zola (valued at more than $300).
For more information, visit www.renttherunway.com/wedding-
About Rent the Runway
Rent the Runway is transforming the way modern women get dressed – and in turn disrupting the $1.7 trillion fashion industry – through the concept of renting over buying clothing. Founded in 2009 by Jennifer Hyman and Jennifer Fleiss, RTR pioneered the ‘closet in the cloud’ and believes that women everywhere will soon have a subscription to fashion, making renting an indispensable utility while also empowering them to feel like their best selves everyday. RTR carries hundreds of thousands of pieces of apparel and accessories by 550+ designer partners with options for work, weekends and special occasions. The company has built proprietary technology, one-of-a-kind reverse logistics operation, and retail stores of the future that bring the dream closet to life. RTR has raised more than $200M from top-tier investors, has more than eight million users, and prides itself on the entrepreneurial, dream-big culture at the company which employs 1,200 people — 70% of whom are women and 71% are minority/non-white. In 2015, the co-founders launched the Rent the Runway Foundation, supporting tens of thousands of female entrepreneurs in building and scaling their businesses.
